branco sujo

O teledisco a preto e branco foi realizado por Steven Klein e o Director Criativo da Balmain, Oliver Rousteing, explica como a Campanha e o vídeo são duas partes de um todo: "I called Kanye and I said, I would love to create a campaign around your music, your lyrics, and your aesthetic". (...) "Kanye has a really strong and incredible vision. I will say it is a vision of art. It’s about fashion; it's about music; it's about video. He's an incredible designer as well, he's an incredible art director, he's an incredible singer, and I think it's all of those things that I love about him. What I also love is that he actually says what he thinks and I love his strength because he is someone who is really honest."

Vic Mensa e Sia são as vozes que colaboram na música e no vídeo que conta ainda com Alessandra Ambrosio, Jordan Barrett, Ysaunny Brito, Dilone, Jourdan Dunn, Ronald Epps, Jon Kortajarena, Francisco Lachowski, Sasha Luss, Riley Montana, Josephine Skriver, Joan Smalls, Maria Borges, Anna Cleveland, Cindy Crawford, Kylie Jenner, Sara Sampaio e Romee Strijd.